Nowadays, selling books online has become quite effective as people no longer tend to visit libraries as often as they used to. As an author or a bookshop owner, you too can maximize your book sales online.
However, just having a great book isn’t enough. You need to use an effective strategy that can help you reach the right target audience and make them interested and curious about your book.
That’s where a well-crafted book landing page comes in. You may create a sales funnel with a powerful landing page to directly connect with potential buyers and get more orders.
Today, we’ll guide you through creating an effective book landing page. After reading this article, you will:
- Understand the importance of a book landing page in the digital marketplace.
- Learn the key components that make a landing page successful.
- Discover how to design a landing page that converts visitors into buyers.
So, let’s get started on this journey to enhance your online book sales.
What Is A Book Landing Page?
A book landing page is a dedicated web page designed to captivate and convert potential readers into buyers.
This page focuses solely on making prospects curious about your book and triggering them to place orders. The copy is built around what the book is about, the benefits of reading this book, and a reason to place the order right away.
Once you infuse this landing page into your sales funnel, it will increase your book sales significantly, compared to selling books on a traditional e-commerce shop.
Here’s an example of a sales funnel journey you can create for your book:
- Facebook Ads
Ads that are designed to target people who showed interest in the genre or similar books in the past. - Book Landing Page
Well-designed landing page for a book with persuasive copy and a good discount offer. - Checkout Page
Simple, distraction-free checkout page. - Additional Merch Upsell
Low-cost upsell offer to get an autographed appreciation card from the author along with the book. - Thank You Page
Summary of the order along with appreciation. - Thank You Email
An email to thank the buyer along with recommendations of more similar books or a link to the author landing page.
In this funnel, the most important part is the landing page. You may drive all the traffic you want, but if the landing page isn’t well planned, the campaign won’t be very productive.
Benefits Of Having A Well-Crafted Book Landing Page
A well-crafted book landing page isn’t just a nice-to-have; it’s a core element in your book sales funnel that comes with a lot of desirable benefits.
- Increased Conversion Rates
A focused page will help you keep focused attention on your book and connect with the visitors more meaningfully, boosting the likelihood of sales. - Enhanced Book Visibility
You may SEO optimize the page, besides using it in a funnel, to get organic traffic from SERPs. - Insightful Data Collection
Gain valuable reader insights through analytics, aiding future marketing strategies. - Easier Clear Call-to-Action
A good landing page tells your readers exactly what to do next, whether it’s buying the book, signing up for a newsletter, or downloading a sample chapter. This clarity increases the chances of turning visitors into buyers. - Cost-Effective Marketing
Instead of spreading resources thin over multiple platforms, a landing page centralizes your marketing efforts, making it a cost-effective strategy.
Altogether, it makes perfect sense to create a dedicated book landing page as part of your marketing strategy.
Essential Components Of A Book Landing Page
While preparing a landing page for a book, you need to ensure you have all the essential components needed for higher conversion rates.
i. An Eye-Catching Book Cover
The cover of your book is the first thing visitors see, and it needs to make a strong impression. It should be visually striking and relevant to your book’s content. A good cover does more than just look good; it communicates the theme and mood of your book at a glance.
Make sure the design is not too cluttered while remembering to make sure the book title is clear and easily readable. Most popular books also tend to include one or two quotations from production houses and critics on the cover.
If you are a famous author, then highlighting your name is also a great idea.
Put some effort into the book cover as you need to use that in your book landing page and can be a great tool to help with conversion.
ii. Clear Benefits Of Reading The Book
Try taking a benefit-focused approach with your landing page copy to highlight exactly why a person would love this book.
If it’s a business or self-development book, then you may highlight what areas this book will improve for the reader. For example, a book about Growth A Teams Morale, would mean you may highlight benefits such as higher team productivity, less time wasted due to dependency, etc.
However, if you are a fictional or non-instructive book writer, then the benefits will rather be focused on emotions. For example, if it’s a thriller, you may use benefits like “…stay on the edge of your imagination to find out the secret of the unknown story of John, a detective with a grave past…”
The idea is to make people realize that your book has what it takes to make them appreciate and enjoy the book.
iii. A Preview Or Sneak Peek Of What’s In Store
Offer a teaser such as a video trailer, free chapter, or excerpts, providing a taste of the book’s potential.
Passionate book readers will find it difficult to resist if these hit their interest triggers.
However, do not give away all the good stuff. Some of it should be hooks. For example, you could name a strategy and highlight the outcome achieved with it, but not explain how the strategy works in your teaser. You want to make them curious to find out by reading your book.
iv. Compelling Book Description
Next, you also need to give a comprehensive description of the book that will summarize what this book is about without revealing all the unique details that people should be curious about to find out.
Again, this is where you have a chance to place hooks and trigger curiosity.
v. Author Bio and Published Works
Following the book description, your author bio helps build a connection with your readers. This is where you share a brief but engaging overview of your background and writing journey.
Highlight any previous publications or notable achievements in a way that resonates with your audience. This isn’t just a list of accomplishments; it’s a chance to show your readers who you are as an author and why your book is worth their time.
**Remember, readers often invest in the author as much as they do in the book.
vi. Customer Reviews and Testimonials
By now, your prospects should already be hooked to get your book. But you want to make their interest even stronger by showing that others have already benefited from this book and the prospects are missing out on it.
Hence, you may show customer reviews and testimonials that give a clear message about how good your book is.
If it’s a new book, and you have past successful books already in the market, then you may rather show positive reviews about the author.
If you are a completely new author and this is your first book, then use this section to show what critics and publication teams had to say about your book (the good stuff of course).
The main goal here is to add an extra layer of assurance that your book is worth the time and money.
vii. A Reason To Purchase The Book Now
Building on the trust established by your testimonials, the next step is to encourage immediate action. And here’s how you give potential buyers a compelling reason to purchase your book right away-
- High Flat Discount On The Price
If it’s a first-time launch, then a high 60-70% discount would be sensible. - Limited-Time Offers
Offer a good discount for a limited time and run your funnel campaign accordingly. - Bonus Gifts For Pre-Order
Yes, you can run a pre-launch campaign, especially if you are a renounced author. In this case, promise some added gifts such as a branded fountain pen, autographed merch, some equipment related to the book’s context, etc., for these orders. - Free Shipping
A common e-commerce tactic is to offer free shipping, which works quite well. If you have a discount offer and you offer free shipping, it will double your chances of closing the deal. - Signed Copies
A limited number of autographed copies can add a personal and exclusive touch.
Use persuasive copy to highlight your offer.
viii. Well-placed CTAs To Purchase The Book
Now that we’ve established the importance of creating urgency and offering incentives, let’s focus on the Call-To-Action (CTA). This is where you guide your readers to the next step: purchasing your book.
A well-crafted CTA is more than a button or a link; it’s a clear, compelling invitation strategically placed to catch the reader’s attention at the right moment. Ideally, it should feel like a natural progression, seamlessly leading your readers from being intrigued by your book to making the decision to buy it.
ix. FAQs Section
Include an FAQ section in your book landing page to help answer any questions that you feel your buyers may ask. It’s a space where you can provide additional information about your book, the purchasing process, delivery-related questions, or more clarification about your offers.
x. Using A Well-designed Landing Page Template
A quick way to handle your landing page design would be to use a pre-built template.
There are several tools out there that come with well-structured and visually appealing templates for selling books. All you have to do is update the copy, brand-relevant images, and if needed, text colors to match your brand.
For example, if you are using WordPress, then you may use the plugin WPFunnels. This is a super handy plugin that comes with tons of landing page templates that you can use for your book landing page, and then build a complete funnel journey in just a few clicks.
This will save you time and will be very convenient if you are not that experienced with designing a page on your own.
xi. Mobile Responsiveness
Wherever you host your landing page, make sure it is mobile responsive. Most people nowadays tend to use mobiles more than PCs. So any marketing content should be mobile-responsive.
Examples Of Good Landing Pages To Sell Books
Let us look at a couple of real-life examples of book landing pages that have resulted in successful output.
1. Client Care Academy‘s “How an Ordinary Lawyer Creates and Sustains an Extraordinary Client Care Program”
This is a simple book landing page where, rather than going for a full-on structure, they only focused on simplicity, book description, and CTA.
While this is a good landing page, this will have a lower conversion rate. But the simplicity does work.
2. “The ONE Thing” by Gary Keller and Jay Papasan
This landing page is centered around the book’s core message, offering a clear understanding of what the book is about and its potential impact on the reader’s life. The page is not cluttered, making it easy for visitors to navigate and take action.
3. Ann Shoket’s “The Big Life“
The landing page for “The Big Life” is vibrant and engaging, reflecting the book’s empowering message for young women. It includes compelling excerpts, praise from notable figures, and direct links to purchase the book. The page’s design and content effectively resonate with its intended audience, making it an excellent example of a book landing page that connects with its readers.
Each of these examples demonstrates key principles of effective book landing pages, such as clear messaging, audience targeting, and ease of navigation, making them valuable references for anyone looking to create a successful book landing page.
How To Promote A Book Landing Page
Having seen some standout examples of book landing pages, you might be wondering how to get eyes on your own page.
Here’s how you can spread the word and attract readers:
- Social Media Marketing: Share your landing page on platforms like Facebook, Twitter, and Instagram to reach your audience where they spend their time.
- Email Campaigns: Send out emails to your subscriber list with a link to your landing page, enticing them with a sneak peek or special offer.
- Paid Advertising: Use targeted ads on Google, Facebook, or Instagram to reach potential readers who are interested in your book’s genre or topic.
- Content Marketing: Write blog posts or articles related to your book’s theme and include a link to your landing page.
- Influencer Partnerships: Collaborate with influencers who can promote your book to their followers, leading them to your landing page.
- SEO Optimization: Make sure your landing page is SEO-friendly with relevant keywords, so it ranks higher in search engine results.
- Guest Posting: Write guest posts on relevant blogs or websites and include a link to your landing page. You will find several sites with “Write for Us” pages where you can submit guest posts for additional exposure.
Each of these strategies can help you connect with your audience and guide them to your book landing page, increasing your chances of making a sale.
Optimizing Marketing Efforts With The Landing Page
As soon as you start to promote your book landing page actively, it’s time to fine-tune your marketing strategies for even better outcomes.
Here are some of the ways you can optimize your campaign to improve sales results with your landing page.
- A/B Testing: Experiment with different versions of your landing page to see which elements resonate most with your audience, ensuring you’re always putting your best foot forward.
- Email Marketing: Regularly engage your email list with updates and content related to your book, driving continuous interest and traffic to your landing page.
- Social Promotion: Keep your social media followers engaged with regular posts about your book, using creative content to direct them back to your landing page.
- Affiliate Marketing: Partner with bloggers and influencers who can promote your book to their audience, expanding your reach and driving new traffic to your landing page.
Reliable Tools To Create Compelling Book Landing Pages
Let us look at some reliable tools that you can use to create high-converting landing pages without much complications.
I. WPFunnels
WPFunnels is an easy-to-use sales funnel builder for WordPress where you can craft landing pages easily on your own, without leaving your dashboard. The plugin comes with tons of useful features such as visual funnel building, custom landing pages & checkout pages, tons of landing page templates, upsells and order bumps, detailed analytics, and many more.
The plugin is specially built in a way so that anyone can use it without any professional help, real quick. The funnel builder gives you an advantage because you do not have to manually plan the funnel journey for your books. The whole process will be in one place. You can even fuse email marketing by using Mail Mint along with WPFunnels.
II. Instapage
Instapage is a popular landing page platform that comes with well-designed landing page templates, easy page builder, and a well-crafted platform to manage your book landing pages easily.
It also provides analytics to help you understand how well your book landing pages are performing.
- Learn more about Instapage.
III. ClickFunnels
ClickFunnels stands out as a versatile tool for authors looking to sell more books using powerful sales funnels. Basically, it’s a renounce sales funnel builder where you can create landing pages, checkout pages, upsell offer pages, host products, and manage your complete funnel campaign in one place.
The best part about ClickFunnels is it comes with a huge collection of landing page templates that you can use on the go.
- Learn more about ClickFunnels.
IV. Elementor
Elementor is a powerful WordPress page builder that offers an extensive library of templates, perfect for crafting your book landing page. Its drag-and-drop interface makes it easy to create a professional-looking page without needing to know how to code.
With Elementor, you have the freedom to customize every aspect of your landing page, ensuring it aligns perfectly with the theme and message of your book. This tool is ideal for WordPress users who want to design a landing page that’s both visually appealing and effective in driving book sales.
- Learn more about Elementor.
V. Leadpages
Leadpages is an excellent landing page builder, that is mostly well-known for collecting leads. However, it has powerful features including basic CRM features, drag and drop page builder, and several website page templates that can make it an ideal choice to craft a landing page for a book.
- Learn more about Leadpages.
Conclusion
A book landing page is only as good as your ability to convey its value. If you are selling books, then you should be able to craft a landing page that not only presents the book to potential buyers, but also has a good copy, appealing design, and carefully planned structure to get the maximum sales.
If you follow the instructions in this guide, you too can boost the number of sales for your books without too much effort.
So go ahead, and launch your next book using a well-planned landing page.
FAQs
1. What Makes a Book Landing Page Effective?
An effective book landing page captivates visitors with a compelling design, clear messaging, and strong calls to action. It should highlight the book’s benefits, provide a sneak peek, and make it easy for visitors to make a purchase.
2. How Important Is Mobile Responsiveness for a Book Landing Page?
Extremely important! With a majority of web traffic coming from mobile devices, ensuring your book landing page is mobile-friendly is crucial for reaching a wider audience and improving user experience.
3. Can I Use My Book Landing Page for Pre-orders?
Absolutely! A book landing page is an excellent tool for managing pre-orders. It allows you to build anticipation, gather customer information, and start generating sales before your book’s official release.
4. Should I Include Reviews on My Book Landing Page?
Yes, including reviews or testimonials can significantly boost credibility and persuade potential buyers. Positive feedback from readers can be a powerful influence on new visitors.
5. How Often Should I Update My Book Landing Page?
Regular updates are key. Keep your landing page fresh with new reviews, updated content, or promotional offers. This not only maintains interest but also helps with search engine rankings.
