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UTM Parameters

When you are about to run an Analytics Campaign, you need to add UTM parameters.

These UTM parameters help you analyze the funnel result.

Follow the steps below to configure UTM Parameters Settings

Set Up UTM Parameters for All Funnels

1. First, go to the WPFunnels Settings dashboard.

WPFunnels Settings dashboard

2. Click on the UTM Settings tab.

WPFunnels Settings - UTM Settings tab

3. Select the UTM Settings to enable it.

Enable UTM Settings

4. Fill up the fields with values.

(i) Referrer – The referrer: (e.g. google, newsletter)

(ii) Medium – Marketing medium: (e.g. cpc, banner, email)

(iii) Campaign – Product, promo code, or slogan (e.g. spring_sale)

(iv) Content – Use to differentiate ads

UTM parameters settings

5. After you configure everything, click on the Save Changes.

Set Up UTM Parameters for Individual Funnel

1. On your funnel canvas, click on 3 dots then go to Settings. It will open a Funnel Settings drawer.

Settings on funnel canvas

2. Click on the Enable UTM Parameters For This Funnel checkbox.

Funnel Settings

3. After enabling it, set up the UTM parameters for your individual funnel.

Set up UTM for individual funnel

That’s how you can set up the UTM Parameters easily.

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