When you are about to run an Analytics Campaign, you need to add UTM parameters.
These UTM parameters help you analyze the funnel result.
Follow the steps below to configure UTM Parameters Settings
UTM Parameters Settings
1. First, go to the WPFunnels Settings dashboard.
2. Click on the UTM Settings tab.
3. Select the UTM Settings to enable it.
4. Fill up the fields with values.
(i) Referrer – The referrer: (e.g. google, newsletter)
(ii) Medium – Marketing medium: (e.g. cpc, banner, email)
(iii) Campaign – Product, promo code, or slogan (e.g. spring_sale)
(iv) Content – Use to differentiate ads
5. After you configure everything, click on the Save Changes.
That’s how you can set up the UTM Parameters easily.