You may use merge tags on the email subject lines and preview text to personalize your emails in the users’ inboxes.
Using Merge Tags On The Email Subject Line
When creating a campaign, you will find the field to input the subject line. Just beside the field you will get an icon to view available merge tags.
Clicking on it will view the available type of merge tags.
Choose the type of merge tag you want to insert and it will expand to let you choose which specific data you want to insert using merge tags.
Here, choose the data you want to view in your email subject line and it’s merge tag code will appear in the subject line field.
Here, I have used the merge tag to view the contact’s first name. Now, when the email will be sent, the contact’s name will appear in place of this merge tag dynamically.
Using Merge Tags On The Email Preview Text
When creating a campaign, you will find the field to input the Preview text. Just beside the field you will get an icon to view available merge tags.
Clicking on it will view the available type of merge tags.
Choose the type of merge tag you want to insert and it will expand to let you choose which specific data you want to insert using merge tags.
Here, choose the data you want to view in your email preview text and it’s merge tag code will appear in the preview text field.
Here, I have used the merge tag to view the business name. Now, when the email will be sent, the business name of the website (that was set in Mail Mint’s settings) will appear in place of this merge tag dynamically.
Preview Of Merge Tags In Inbox
When the email is sent, this is how you will see the outcome of merge tags in the inbox for subject lines and preview text.
