WPFunnels allows you to A/B test every step of the funnel.
Let’s set up the A/B testing step by step.
Step 1: Create A/B Test Variants
1. Open a funnel and you’ll notice a “A/B Testing” icon at the bottom of every funnel step. Let’s click on the Landing step A/B Testing icon to set it up.
2. It will take you to the A/B Test window. Here, if you click on the (+) icon, you’ll see 2 options to create a new variant.
- Choose a variant from Templates
- Duplicate the original step
So at first, let’s add a variant from the pre-built Templates.
3. Then let’s add another variant by duplicating the Original step.
4. You can add as many variants as you want.
Step 2: A/B Testing Variant Settings
1. Click on the variant Settings icon to configure it.
2. It will open a Settings drawer where you can change the Title and URL Slug for the variant.
Click on Update after you configure them.
Step 3: Traffic Distribution
1. On the A/B Test window, click on the Traffic Distribution to view it.
2. You can manually distribute the traffic among all variants. Or, click on the Balance icon to distribute traffic evenly among all variants.
You may also Lock the percentage of any variant.
3. Click on Save after you distribute the Traffic to all variants.
Step 4: Start or Pause A/B Testing
1. On the A/B Test window, click on Start to start the A/B testing.
2. If you go back to the funnel canvas, you’ll see a “A/B test Running” tag on top of the step.
3. If you want to pause your A/B testing, go back to the A/B test window and click on Pause.
Step 5: A/B Testing Stats
1. To view the A/B test stats, click on Stats and you’ll be taken to the stats page.
2. Here, you’ll see statistics like Visits, Revenue, Conversion Rate for each variant.
Also, you can Declare a variant As Winner.
Step 6: A/B Test Winner
1. When you select a variant or the original page to declare as the winner, you’ll be taken to this page.
Other variants will be on Draft if you click on declare a Winner now.
2. You can select “Archive All Variants Except Winner” and then click on Declare A Winner.
This will keep all other variants in the Archive List.
Step 7: Archive List
1. On the A/B Test window, click on the 3 dots at the top right corner. And then click on Archive List to view it.
2. From the Archive List, you can Retrieve a variant or Delete it.
That’s how you can set up the A/B testing easily.
