Basic Plugin Overview – Mail Mint

Mail Mint is a self-hosted email marketing, newsletter, and email automation plugin for WordPress — with deep WooCommerce integration. It brings everything you need to grow your audience, communicate with subscribers, and automate customer journeys into a single, clutter-free interface – right inside your WordPress dashboard.

This all-in-one email marketing solution lets you manage campaigns, build subscriber lists, create automated workflows, and track your marketing performance without needing external platforms. Whether you’re a WooCommerce shop owner, course creator, small business owner, blogger, or running an enterprise-level organization, Mail Mint provides everything you need to create professional email marketing campaigns and build lasting relationships with your audience.

This page gives you a quick tour of every major section of the plugin — what it is, where to find it, and what you can do inside it. By the end, you’ll know your way around Mail Mint and where to go next.

Before you begin:

Make sure Mail Mint is installed and activated on your site. If not, start here: How To Install And Activate Mail Mint →

Once you’ve completed the Setup Wizard, go to WordPress Dashboard → Mail Mint.

You’ll see the main Mail Mint navigation in the left sidebar with these sections:

• Dashboard
• Contacts
• Campaigns
• Emails
• Forms
• Automations
• Analytics
• Abandoned Cart (only visible when WooCommerce is active)
• Integrations
• Tools
• Settings

Let’s walk through each one.

Dashboard

The Dashboard is the first screen you land on when you open Mail Mint. It gives you a real-time summary of your email marketing performance – total contacts, campaigns, automations, recent campaign and automation results, email engagement stats, and WooCommerce revenue attribution – all in one place.

For a full walkthrough of every widget and metric on the Dashboard, see: Introduction To Mail Mint Dashboard →

Contacts

Contacts is your subscriber database. Every person who signs up via a form, gets imported, or is added manually lives here.

Go to Mail Mint → Contacts.

At the top of the Contacts page, you’ll see a summary of your list:

• Subscribed — contacts who are actively on your list
• Unsubscribed — contacts who have opted out
• Pending — contacts who haven’t confirmed their subscription yet (if Double Opt-in is enabled)

Below that is your full contact table. You can search, filter by status, and take bulk actions on selected contacts.

Organizing contacts

Mail Mint gives you three ways to organize and target your contacts:

Adding contacts

Click + Add Contact to choose how you want to bring contacts in:

• Add a single contact manually
• Import from a CSV file
• Import by pasting raw data
• Import WordPress users
• Import WooCommerce customers

Here’s how you can manually add a contact:

Campaigns

Campaigns are where you create and send emails to your contacts.

Go to Mail Mint → Campaigns.

In the Campaign Dashboard, you’ll find different types of campaign options to match your marketing goals. Mail Mint currently supports the following campaign types:

• Regular Campaigns – One-time email blasts for announcements, offers, or updates.
• Recurring Campaigns – Emails sent on a repeating schedule, such as weekly tips or monthly newsletters.
• Sequence Campaigns – A series of emails sent one after another based on a set delay or schedule.
• Sequence for Automation – Email sequences triggered as part of an automation workflow, ideal for onboarding, lead nurturing, or post-purchase follow-ups.

Creating a new Regular campaign is really easy; just click on the + New Campaign button. Once you choose to create any email campaign, you’ll be taken to the settings page for that campaign.

Where you can set:

• Email Title.
• Email Receiver List (you can choose by Lists, Tags, or Segments).
• Subject Line.
• Preview Text.
• Sender Name.
• Sender Email.

For the email design, you can create one from scratch. Or, you can choose to import the ready-to-use Mail Mint email templates with just one click. These templates are designed from real-life use cases. You can just choose the most suitable one for you and get to work.

To create other types of campaigns, simply go to your desired campaign section and click on ‘New Campaign.’ This will open the campaign settings, where you can configure the fields just like you would for a regular campaign.

Forms

Forms let you collect new subscribers directly on your WordPress site, without needing a separate form plugin.

Go to Mail Mint → Forms.

You’ll find your running, draft lead gen, or opt-in form for lead generation. Then, Creating new forms is easy as well; just click on the + New Form button.

You can choose to create from scratch or import a Mail Mint template with just one click.

When a visitor submits a form, they’re added to the list you assign – and can immediately trigger an automation, like sending them a welcome email.

Automations

Automations let you set up email workflows that run on their own — triggered by contact behavior, WooCommerce events, or time-based conditions — without any manual action on your part.

Go to Mail Mint → Automations.

How an automation works

Every automation is built from three building blocks:

• Trigger — the event that starts the workflow (e.g. a user registers, makes a purchase, or clicks a link in an email)
• Actions — what happens next (e.g. send an email, wait a set time, add a tag, move to a list)
• Conditions (If/Else) — branch the workflow based on what a contact does or doesn’t do

Here’s what simple automation will look like:

Once a new user registers on your site, you delay for 15 minutes and send them a targeted email.

You can choose other actions based on your flow.

These automations will be completed on your behalf without any intervention. 

You just have to plan them smartly and set them once.

5. Mail Mint Advanced Settings

On the Settings tab, you’ll find all the settings for your Email campaigns, Forms, Automations, and the entire plugin.

i. Business Settings

Here you’ll set the Basic Details of your business:

• Business Name.
• Phone Number.
• Business Address.
• Your Logo.

You can also set up your Social Media Profiles here.

ii. Email Settings

In this Email Settings tab, you can set these for all of your campaigns:

• Sender Name.
• Sender Email.
• Receiver Name.
• Receiver Email.

iii. Double Opt-in Settings:

In this section, you can set up a simple confirmation email for your subscribers and take permission of your users to contact them in the future.

For this, you can use:

• Enable Double Opt-in.
• Email Subject.
• Email Body.
• Subscribe, Preference, & Unsubscribe links.
• Confirmation Type.
• Redirect the Page after Confirmation.

iv. General Settings

The General Settings tab has all the Advanced Options that you can change & optimize in your favor.

v. Advanced settings

Under the Advanced settings, you can remove Mail Mint’s transient cache to refresh stored data. You can also choose to delete all transients and control whether to load 3rd-party libraries or not. After making changes, click Save Settings to apply them.

vi. Roles & Capabilities

In the Roles & Capabilities settings, you can manage which user roles have access to specific Mail Mint features. For each role, you can assign or restrict capabilities like viewing the dashboard or managing campaigns. This helps ensure only authorized users can access sensitive email marketing tools.

vii. WooCommerce

In the WooCommerce settings, you can enable an opt-in checkbox on the checkout page to collect leads directly from your customers. You can customize the checkbox label, assign subscribers to specific lists, and apply tags automatically for better segmentation.

viii. Abandoned Cart

In the Abandoned Cart settings, you can enable cart tracking to capture visitor carts that were left without completing checkout. This helps you recover lost sales through follow-up emails.

ix. Contact Fields

In the Contact Fields area, you can view and manage both general and custom fields used to collect subscriber information. Default fields include Email, First Name, Last Name, Phone Number, Date of Birth, and Gender, each with its label, type, and unique slug. These fields help personalize and segment your audience for more effective email campaigns.

x. Compliance Settings

 In the Compliance Settings section, you’ll have the option to enable these 2:

• Make the IP data of your contacts anonymous.
• When a WP user is removed, delete their Mail Mint data as well.

xi. Webhook Settings

In the Webhook settings, you can create new webhooks to send subscriber data to external services in real time. Just add a Title, assign relevant Lists and Tags, and enter the Webhook URL where the data should be sent.

xii. reCAPTCHA Settings

In the reCAPTCHA settings, you can enable Google reCAPTCHA to protect your forms from spam and bot submissions.

xiii. Lead Magnets

In the Lead Magnets section, you can add downloadable resources (like eBooks, PDFs, or files) to offer in exchange for user sign-ups. Simply provide a Title and the URL of the file you want to deliver, then save it to use in your campaigns or automations.

Mail Mint offers a wide range of powerful features—from lead collection and email automation to advanced segmentation, integrations, and more. Whether you’re running an online store, a course platform, or a service-based site, Mail Mint gives you the tools you need to grow and engage your audience effectively.

There’s so much more to explore—so go ahead and give it a try!