With WPFunnels, you can use a native Optin Form to collect leads.
In this documentation, you’ll learn how to use the Optin Form in your funnel.
So, Let’s get started.
Step 1 – Edit Your Funnel Landing Page
- On the drag-and-drop canvas, click on the Landing step to select it.
- Next, click on the Edit icon.

And it will open the Landing page in Elementor edit mode.
Step 2 – Add The Optin Form Widget
- On Landing page editor, search for the Optin Form widget.
- Add the Optin Form widget to Landing page.

Step 3 – Configure The Optin Form Widget
Once you add the Opt-in Form widget, the form source options will appear on the left side. From there, you can select the form source, such as WPFunnels or Mail Mint.

1. Form Layout
Now, you can move to the Form Layout section. To modify the form layout, click on the Layout option on the left panel. This will provide you with various options to customize the Opt-in form layout.
You will find two key options:
- Opt-in Form Type
- Form Style
Select your preferred layout style, and you will see the changes reflected on the right side of the window in real-time.

2. Form Fields
You can choose to Show or Hide the following fields:
- First Name
- Last Name
- Phone
- Website URL
- Message
- Input Field Icon
- Field Label
- Field Required Mark

3. Submit Button
Here you have the Submit Button customization options:
- Text
- Alignment
- Icon
- Icon Spacing

4. Actions After Submit
You can configure the actions after submission. Such as – you can send an email to the admin and you can send the lead to the next step or a specific URL.
In this section, you will see:
- Admin Email
- Admin Email Subject
- Notification Text
- Other Action – None, Redirect to url, Next Step
- Register User As Subscriber (We will discuss this option in the next step)

5. Register User As Subscriber
When a user submits the opt-in form, you can collect their submitted info through CRM.
More to that, If you want to add the users as subscribers to your site, simply enable this Register User As Subscriber option, and the users who submit the opt-in form, to their email will be listed as subscribers.

Also, you can add a confirmation check box that the user will be added as a subscriber.
To do so, simply enable the Subscription Permission option below the Register User As Subscriber option, and you will see a new field Registration permission text box:

From the screenshot above you can see that a new checkbox is now added in the preview section – this is the confirmation checkbox that the user will be added as a subscriber.
If you want to change this checkbox confirmation text – make changes to the Registration permission text box and the confirmation message will be changed.
To check if the users are added as subscribers, go to Users >> All Users, and there you will get the list.

6. Update
After you configure all the options, click Update to save the Landing page.
That’s it, you have successfully added and configured the Optin Form for your funnel.
Note:
- You can see the Analytics of Optin Form in the WPFunnels Analytics section.
- You can also add Integration with the WPFunnels Optin Form.